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Hundreds of thousands of pounds are spent
annually on product marketing. Besides
advertising, direct mail and cold canvassing, a
large proportion is spent on exhibitions, shows
and outdoor events.
The decision to undertake or participate in any
particular form of marketing media is at times
hard to justify, it is difficult, if not
impossible to measure the direct value of mail
and press advertising.
However it is clear that the opportunity is
available to reach a selected audiences and in a
cost effective way to generate, filter and get
many qualified sales leads
This opportunity is by using the exhibition,
show and event media.
YET, many of these opportunities are lost, and
in most cases lost long before the event has
started by poor stand design, expensive stand
construction, overpriced hired in items,
non-existent stand management and maybe poorly
briefed staff.
EF-BE
Services could turn your exhibition stand,
show/event stand from success into SUCCESS and
actually save you or/and your company money. |